Posted by: barnstaplelife | November 4, 2009

Good intentions….

I had started with good intentions.

I wanted to be positive in this piece.

To be supportive. To communicate the love I have for this town.

How much I believe in the community, and the local people. To publicly state how much i think we can achieve, if we pull together.

What I think we can be. Who we can be. How others would want to either be with us, or be us.

To inspire.

But sadly, it is not going to happen.

To chat about the places I love.

Like how great the Strand looks in the evening, with its neon blue lights lighting up the tress. It makes me want to walk along there with friends, to celebrate our town.

How great the square looks, with it refreshed clock tower. A new look to an old friend. Bit like how Danni Minogue always look a bit different but at the same time familiar at the start of every new series of x-factor.

But I can’t.

What has taken my muse?

Stolen my inspiration?

Throttled my thrust?

Swallowed my mojo?

(You get the idea).

Simple.

Argos.

It might not even be Argos, specifically. It could be some spotty 21 year old, high on  coca cola, and defended by ‘My Chemical Romance’ on their iPod, which caused them to miss the obvious error.

Or maybe the printers, against a  tight deadline, keen to reach press.

Or it could be the North Devon Gazette who’s standards had slipped to an all time low.

Who ever it is, it has made me mad. Totally and utterly mad. Driven to distraction.

The mistake?

Front page of this week’s Gazette.

Argos, Barnstaple.

Back page of this weeks Gazette.

Argos, BarnstaBle.

AARRRRGGGGGHHHH!!!!

Red rag to a bull.

A bull who hates red rags, and wants to kill anything which has a red rag attached to it, laying beside it, or who has even walked past a red rag.

How low are the  standards to advertise in 2″ letters on the papers cover, where the main local town is SPELT WRONG?

Why not go the whole hog?

Spell Ilfracombe with a Z?

Or have (another) article about how the mayor of Bideford is popping off to America to find his family/ twin town/ media profile (delete as applicable), and instead of having a photo of him, have a picture of roly-poly DJ Chris Moyles?

It is so good that I am not holding up my journalistic skills to sell my paper. I set as low standard as I feel is suitable at the time I type.

This is more. This is a paper. Free, yes. But a paper who relies on advertising.

This is also a national retail chain, launching a new store, encouraging the locals to part with their money in a  credit crunch climate.

And calling the community by the wrong name.

Well, thank you Argos.

You can not bother to spell check, then I can not bother to visit you.

Our community deserves the simple but RESPECTFUL measure of correct spelling.

It is such a small thing, but means so much.

ARGUS.

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